Lloyds Banking Group
Lois Dalzell is an experienced professional in customer journey and experience management, currently serving as a Customer Journey Manager at Lloyds Banking Group since September 2025. Prior to this role, Lois held the position of CRM Lead for Asda Money Mobile & Gift Card, enhancing customer journeys across digital platforms. Previous experience includes Customer Experience Lead at InVentry Ltd, Market Researcher at The Insurance Emporium, and various roles at Jet2.com and Jet2holidays, contributing to customer experience improvement and data analysis. Lois began her career as a Sales Consultant at Beaverbrooks Jewellers and has a Bachelor of Science in Psychology from Northumbria University.
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