Nic Travis is an accomplished digital marketing leader with extensive experience in the financial and retail sectors. Currently serving as the Head of Digital Marketing at Lloyds Banking Group since September 2018, Nic focuses on enhancing digital marketing strategies and optimizing a substantial marketing budget. Previous roles include SVP Head of Digital at MBNA, where Nic restructured the digital marketing function, and European Digital Marketing & User Experience Manager at Claire's Accessories, where significant improvements in conversion rates and visitor volumes were achieved. Earlier career highlights include leadership positions at Gimmi PLC, Shop Direct Group, and Phones4u, marked by notable increases in revenue and traffic, along with the successful launch of new digital platforms. Nic holds a Bachelor of Science degree in E-Commerce from Staffordshire University.
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