Rhodri Dyfrig

Rhodri ap Dyfrig is an experienced professional in the fields of marketing, digital content, and media production, currently serving as Head of Marketing and Audiences at the National Library of Wales since February 2023. Previously, Rhodri held several leadership roles at S4C, including Digital Content Transformation Lead and Commissioner for Online Content, and worked as an Online Producer at BBC Cymru Wales. With a solid foundation in academia, Rhodri earned a PhD in Participatory Media and Language from Aberystwyth University, where conventionally contributed in various capacities, and completed a BA in Language and Communication at Cardiff University. Rhodri's extensive career also includes directing a media company and roles in research and administrative assistance. Additionally, Rhodri attended the Saïd Business School at the University of Oxford in 2019.