Joanna Turner

We’re a brand built for real lives, so let’s well, be real. We’re LNDR. We’re not the same average apparel dressed up in a different lurid design or aspirational slogan. We’re born from a genuine desire for less but better. We believe the day of fast fashion is over - for state of mind and the planet. We don’t want a new outfit every month. We want hands-down great products that we don’t have to think about. Premium, high-performance clothing with style and quality that lasts. We’re not a life coach or a cheerleader. We don’t do motivational messages that tell you ‘you can do it’. Instead we focus our time on products that let you get on with doing it - functional and technically innovative designs that sculpt and perform. We’re not about flowery fads or superficial shine. We’re about an understated style and a no bllsht attitude. We’re not precious about how, where, when or what you wear it for. We guarantee that whatever it is though, our clothes will be up to the challenge. We’re no bllsht. We’re straight up, tell it like it is. Like the fact that we’re far from the cheapest, but we might just be the best.