Lucy Ward

Lucy Ward is a seasoned creative professional with extensive experience in brand management and marketing, currently serving as Creative Director at Loaf since September 2024, and Vice President of Brand at Vinterior since February 2022. Previous roles include Brand Director for Trouva, where Lucy played a key role in establishing the brand within the independent boutique market, and Managing Director, temporarily leading the company during critical funding efforts. Lucy's career began at Weber Shandwick, progressing through various marketing and communications roles at notable companies such as Jack Wills and My Beautiful City Ltd. Educational background includes a Master's degree in English and Education from the University of Cambridge.