Laura Benedetto

Laura Benedetto is an experienced leader in private label product management, currently serving as the Director of Private Label (Dry Grocery & Non-Food) at Loblaw Companies Limited since July 2021. With a background that includes a prior role as Director of Private Label (Fresh) at Lindt & Sprüngli, Laura has consistently achieved market share growth and improved financial outcomes through strategic planning and team leadership. At Loblaw Companies Limited, Laura has a proven track record of launching over 100 improved and new private label products annually, demonstrating expertise in product differentiation and brand strategy. Holding a Bachelor of Commerce degree in Retail Management and Marketing Management from the Ted Rogers School of Management at Toronto Metropolitan University, Laura's career spans various positions, enhancing category performance and brand integration within the food sector.