Will Barker

Will Barker is an analytics professional with extensive experience in data-driven roles across leading companies. Currently serving as Manager of C360 Analytics at Loblaw Companies Limited since January 2024, Will focuses on building a customer data platform using diverse datasets. Prior experience includes managing marketing intelligence at Loblaw Digital, where Will developed strategic measurement frameworks and enhanced analytics capabilities through dbt training. Earlier roles at TELUS Digital involved analyzing web traffic and developing ETL processes to support business growth. Will started the analytics career through mentorship at SharpestMinds and holds a Bachelor's degree in Creative Industries from Ryerson University, complemented by further education at the University of Toronto.