Local Media Consortium
Fran Wills has extensive experience in marketing and digital media, with a focus on strategy, revenue growth, and operational efficiency. Fran has held various leadership roles throughout their career, including CEO of Local Media Consortium, where they currently work. Prior to this, they worked as a Digital and Marketing Consultant at Fran Wills Consulting, where they leveraged technology to accelerate revenue growth and streamline operations. Before that, they served as VP/GM Digital and General Manager of Kudzu at Cox Media Group, where they implemented strategic digital programs and achieved profitability for Kudzu. Fran also worked at The Dallas Morning News as Chief Marketing Officer and SVP Interactive, developing marketing and sales strategies for vertical businesses generating $130M in revenue. Additionally, they served as Vice President Interactive at the Denver Newspaper Agency and as VP Marketing at Zapotech, a B2B internet start-up. Fran began their career as Vice President Marketing at Gart Sports (now Sports Authority) and as Advertising Director at May Department Stores (now Macy's). Throughout their career, Fran has consistently demonstrated their ability to drive revenue growth and deliver results.
Fran Wills obtained their Bachelor's degree in Journalism from the University of Missouri-Columbia, where they studied from 1978 to 1982. In addition, they have a certification in Whitehead Mann Executive Leadership. No further details are provided regarding the institution or the specific date of obtaining this certification.
This person is not in any teams
This person is not in any offices
Local Media Consortium
The Local Media Consortium delivers economic value through strategic partnerships and initiatives on behalf of over 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 5,000 outlets. The LMC delivers over $50M in annual financial benefit to its members by harnessing their combined volume and scale to reduce costs and increase revenue with technology and service providers like Google, Facebook, Monster and others. The LMC has also launched several strategic initiatives to provide cost-effective shared services and aggregated ad revenue opportunities for its members like The Branded Content Project, The Matchup, NewsNext and NewsPassID. According to ComScore, the aggregated LMC audience footprint spans 212 million monthly unique visitors and reaches 80% of the U.S. online audience. More information is available at http://www.localmediaconsortium.com/.