Local Media Consortium
Tobias Bennett has a strong background in digital media and advertising, with experience in revenue and partnership management. Tobias started their career as an Ad Operations Coordinator at McClatchy Interactive, where they managed and optimized digital advertising campaigns for a network of over 30 digital properties. Tobias then moved on to become a Digital Display Revenue Manager at The McClatchy Company, where they were responsible for optimizing digital display revenue yield across a network of 30+ local media properties. During their three-year tenure, they achieved significant revenue and eCPM growth each year. Currently, Bennett serves as the Vice President of Revenue & Partnership at the Local Media Consortium, where they develop, analyzes, implements, and manages new digital partnerships to increase revenue and savings for a client base of over 88 media companies. Tobias also monitors results, delivers optimization tactics, and directly manages partnerships to maximize revenue opportunities. Some of the partnerships they currently manage include Google, Facebook, Monster, Reddit, and Legacy.
Tobias Bennett holds a Bachelor's degree in Mass Communication/Media Studies from Westfield State University. No specific start or end year was provided for this educational experience.
This person is not in any teams
Local Media Consortium
The Local Media Consortium delivers economic value through strategic partnerships and initiatives on behalf of over 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 5,000 outlets. The LMC delivers over $50M in annual financial benefit to its members by harnessing their combined volume and scale to reduce costs and increase revenue with technology and service providers like Google, Facebook, Monster and others. The LMC has also launched several strategic initiatives to provide cost-effective shared services and aggregated ad revenue opportunities for its members like The Branded Content Project, The Matchup, NewsNext and NewsPassID. According to ComScore, the aggregated LMC audience footprint spans 212 million monthly unique visitors and reaches 80% of the U.S. online audience. More information is available at http://www.localmediaconsortium.com/.