Data and Analytics Team
About
The Data and Analytics Team at Locala, composed of an Insights & Analytics Lead, Lead Data Engineer, and Senior Data Scientist, is responsible for analyzing and interpreting data to provide valuable insights into mobile advertising campaigns. They ensure the accuracy and integrity of data collected, develop models to predict campaign performance, and generate comprehensive reports to help clients optimize their ad strategies. Their efforts enable S4M to deliver personalized and effective mobile ads while maintaining MRC-accredited standards.