LocalFactor
Kenneth Lynch possesses extensive experience in sales and programmatic roles across multiple companies within the tech and media sectors. As Director of Sales at LocalFactor, Kenneth contributes to strategic growth initiatives, while prior roles include National Director of Programmatic Sales at Captify and Director of Programmatic at Some Spider Studios. Kenneth has also served as Senior Director of Programmatic at Perform Group and held positions at IDG TechNetwork, including Account Director for Programmatic Business Development and Business Development Manager. This diverse background demonstrates a strong expertise in programmatic sales and business development.
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LocalFactor
Brands and agencies face challenges with consumer fragmentation, inconsistent data, resource constraints, and an evolving regulatory landscape. LocalFactor’s approach overcomes these challenges to help marketers recognize the full potential of digital: Simplicity: Streamline activation with unique cross-channel data and custom formats. Save time and resources and go to market faster without having to use multiple partners to build omnichannel campaigns. Performance: A platform-agnostic, audience-first approach enables LocalFactor to engage a brand’s audience wherever they are, in the most effective and efficient way possible. Insights: Unify multichannel results, make data-driven optimizations, and gain actionable learnings that are applied to future initiatives via accessible dashboards tailored to your brand. Visit localfactorgroup.com to learn more!