LocalFactor
Matthew Joseph is an accomplished sales professional with extensive experience in the digital advertising and marketing technology sectors. Currently serving as Sales Director, West at LocalFactor, a provider of location-based marketing solutions, Matthew previously held the role of Senior Client Partner at VDX.tv, where contributions were made to transforming brand connections in the video landscape. Other notable positions include Sales Executive at Kiip, where Matthew supported the West Coast advertising clientele, and Publisher Strategy Manager at Giant Media, facilitating campaign setups across multiple teams. Matthew’s career began at Vibrant Media, where responsibilities included managing over 300 publisher accounts and optimizing partner campaigns. Matthew earned a Bachelor of Science in Business Administration with a concentration in Marketing from Northeastern University.
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LocalFactor
Brands and agencies face challenges with consumer fragmentation, inconsistent data, resource constraints, and an evolving regulatory landscape. LocalFactor’s approach overcomes these challenges to help marketers recognize the full potential of digital: Simplicity: Streamline activation with unique cross-channel data and custom formats. Save time and resources and go to market faster without having to use multiple partners to build omnichannel campaigns. Performance: A platform-agnostic, audience-first approach enables LocalFactor to engage a brand’s audience wherever they are, in the most effective and efficient way possible. Insights: Unify multichannel results, make data-driven optimizations, and gain actionable learnings that are applied to future initiatives via accessible dashboards tailored to your brand. Visit localfactorgroup.com to learn more!