Flavio Mergener Salles

Flavio Mergener Salles is an accomplished executive with extensive experience in leadership roles across various sectors, including digital banking, telecommunications, and retail. Currently serving as Diretor Executivo at Localiza since September 2020, Flavio previously held the position of CEO at BTX Digital, where the focus was on providing comprehensive digital banking solutions. Flavio's notable prior roles include Directeur de Omnichannel and operations director at Via Varejo SA, where oversight of 250 stores was key, and Director of Direct Channels Operations at Oi, managing a substantial direct sales initiative. Flavio has also achieved significant commercial success at companies like Tyco Retail Solutions, Motorola Mobility, Claro, and Lojas Americanas S.A., showcasing expertise in sales strategy, operations management, and team leadership. Flavio holds multiple advanced degrees, including an MBA in Telecommunications Management and Marketing from FGV - Fundação Getulio Vargas, and has completed a program in Innovation for Growth at The Wharton School.