Locaria
Joe Khoo has a diverse work experience in various managerial and executive roles within the sales and consulting industry. In their latest position as the Director of APAC Growth & Partnerships at Locaria, they are responsible for driving growth and managing partnerships. Before that, they worked as a Consulting Partner at Collexe Consulting. Prior to that, they served as the Country Manager for Singapore at hybrid.ai and as the Senior Sales Manager for Southeast Asia at RTB House. Joe also worked as the Director for Southeast Asia at Tradedoubler and as the Sales Director for Amadeus SG MY PH at Amadeus IT Group.
Joe Khoo attended Staffordshire University from 1997 to 2001, where they obtained a Bachelor of Science (Hons) in Computing.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.