Locaria
Lindsay Hong 洪傅琳熙's work experience includes serving as the CEO and Co-Founder of SmartAssets, a position they have held since March 2023. Prior to that, they were the Chief Strategy Officer of Locaria from September 2023 to the present. Lindsay also held roles such as Chief Operating Officer and Head of Locaria at Forward3D Group from January 2016 to July 2018. Before joining Locaria, Lindsay worked as the Director of Business Development & Operations at Forward3D from September 2014 to January 2016. Lindsay also gained experience as a Senior Business Analyst and Business Analyst at NET-A-PORTER GROUP LTD from April 2012 to September 2014. Additionally, Lindsay worked as a Consultant and Associate Consultant at Capgemini Consulting from March 2009 to March 2012 and as a Visa Consultant at China Visa Services Ltd from September 2008 to March 2009. Lindsay started their career as a Researcher at Taiwan Asia Strategy Consulting from August 2007 to June 2008.
Lindsay Hong 洪傅琳熙 has a BA (Hons) degree in Oriental Studies (Chinese and Japanese) from the University of Oxford. Lindsay also holds an MBA in International Business from Fu Jen Catholic University. Additionally, they attended KEHS, but their degree and field of study are not specified.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.