Joaquin Barroso Rodriguez

Joaquin Barroso Rodriguez has a diverse work experience spanning over two decades. Joaquin is currently working as the Director of Marketing & Digital at Loco Tequila from May 2022. Before that, they founded Facts2Grow, a boutique strategic advisory firm for local Consumer Product Goods companies, in August 2020. At Facts2Grow, they provided market expertise, tools, and coaching techniques to help companies develop sustainable growth strategies.

From September 2020 to April 2022, Joaquin worked as the Marketing Director at Patio Orgánico, one of Mexico's first online retailers for natural and organic products. Joaquin was responsible for marketing, business development, and finance, and focused on expanding brand visibility and managing innovation pipeline through a digital-first approach.

From January 2020 to July 2020, Joaquin served as the Managing Director USA at Pivot & Co, a global consulting firm based in Paris. Joaquin helped organizations build and utilize data-driven capabilities to drive their business effectively and responsibly.

Prior to that, from 2016 to 2019, Joaquin worked as the Global Insights & Innovation Director at Martell Mumm Perrier-Jouët (MMPJ). Joaquin accelerated consumer-centricity within the organization by connecting it with global trends and cultural insights, improving marketing design and planning through consumer research and data analytics, and managing the cognac and champagne innovation pipeline.

From 2010 to 2016, Joaquin was the Regional Strategic Planning, Analytics & Insights Director at Pernod Ricard Americas. In this role, they provided actionable consumer and industry insights for regional and local business strategy deployment. Joaquin also coordinated the 3-year plan process across markets and categories, developed tools and methods for strategic planning and marketing effectiveness, and managed the regional Planning, Analytics & Insights team.

Before that, from 2006 to 2009, Joaquin worked as the Market Intelligence Director - Mexico at Pernod Ricard Americas, where they provided actionable insights and deployed media strategies for all brands. Joaquin coordinated the Annual Marketing Plan process and led market research and analysis of syndicated data tools.

Joaquin also has experience working at The Coca-Cola Company as a Marketing Variance Analysis Manager from 2005 to 2006. Prior to that, from 2003 to 2005, they were the Market Intelligence Manager at Grupo Industrial Lala, where they created analytical tools and provided actionable recommendations for local marketing strategy deployment.

At the start of their career, from 2000 to 2003, Joaquin worked as the Market Research Manager at Coca-Cola FEMSA. In this role, they provided marketing effectiveness tools and recommendations through various consumer and shopper research projects.

Overall, Joaquin Barroso Rodriguez has demonstrated expertise in marketing, strategic planning, consumer insights, data analytics, and innovation across various industries and organizations.

Joaquin Barroso Rodriguez pursued their Bachelor's degree in Industrial Engineering from the Universidad Iberoamericana, Ciudad de México, from 1995 to 1999.