LODGEA GmbH
Ricarda Kies has a diverse range of work experience in the travel and technology sectors. Ricarda is currently the CEO and Co-Founder of LODGEA GmbH, a company they co-founded in 2021 to simplify online travel and provide accessible software for travel e-commerce. As the CEO and Founder of Ricarda Kies Consulting UG, they combine their 15 years of experience in technology in the travel sector with expertise in marketing, sales, strategic planning, and management of technology service providers. Ricarda is also a Board Member of the German Vacation Home Association, where they are actively involved in raising public awareness and promoting economic and political lobbying activities. Prior to their current roles, Ricarda Kies served as the Vice President Strategic Partnerships and a Member of the Executive Board at DS Destination Solutions GmbH. Ricarda also held various positions at e-domizil GmbH, including Sales & Marketing Director and Head of Sales. Additionally, they gained experience as an Assistant to the Managing Director at Rheingau-Taunus Kultur & Tourismus GmbH and as the Head and Deputy Head of the local Destination Management Organisation at Magistrat Der Stadt Eltville Am Rhein.
Ricarda Kies completed their education from 1998 to 2002 at the University of Applied Sciences Worms. Ricarda earned a degree in Business Administration with a specialization in Tourism.
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LODGEA GmbH
Websitebuilder & Next Generation Direct Booking & Marketing Engine for Hotels and Vacation Rentals LODGEA is a SaaS product that anyone can use to set up an online shop for accommodation in just a few minutes. It enables everyone to independently manage, market and sell properties directly and profitably. The software offers the latesttechnology with built-in marketing automation and AI (such as image recognition and translation) available with no upfront costs (such as setup fees). In this way, each user can either set up an online shop for accommodations independently or integrate the included booking solution on their own website. In order to generate bookings with as little effort and know-how as possible, the accommodation portfolio can be automatically linked to all relevant marketing channels (e.g. Google, Facebook and Instagram ads).LODGEA’s white label e-commerce booking engine can be used directly by hotels and all types of accommodation providers: -> Maximize direct revenue while making sure having a balanced distribution across all booking channels.-> Ensure customers having a consistent and compelling experience with searching for and booking an accommodation at selected marketing channels.First Booking Engine with Marketing Automation: - Data feed for marketing channels (social, search engines & remarketing platforms)- AI based content optimization with image recognition and translation- Campaign management with automated landing pages Booking via Common Property Management Systems (PMS) & Channel Managers:- Synchronized real-time content, rates, availability and bookings- Drag-and-drop connectivity - Connectivity for a wide variety of systems availableFast Performance and High Conversion Rates: - Cloud-native application in 250+ locations worldwide- Conversion & UX optimized 2-step booking process- Automatically adapts for desktop browser, tablet or mobile device