Marketing and Merchandising Team

The Marketing and Merchandising Team at LOFT plays a crucial role in driving brand awareness and sales through strategic marketing initiatives and innovative product planning. This team develops and implements digital and customer marketing strategies, oversees merchandising efforts across various categories, and manages brand partnerships and public relations to enhance the customer experience. By aligning product offerings with marketing campaigns, they ensure that LOFT’s optimistic and versatile style resonates with women, fostering a strong connection between the brand and its community.