Justin Sadler-Smith

Justin Sadler-Smith currently serves as the Chief Revenue Officer at Loftware, a position held since June 2025. Prior to this role, Justin was the Senior Vice President for Europe at JAGGAER from March 2021 to June 2025, focusing on customer success and revenue growth in the European territory. Justin also held the position of General Manager for the UK & Ireland at Basware from October 2019 to March 2021, emphasizing sustainable customer value. From September 2017 to October 2019, Justin was the Head of the United Kingdom & Ireland for SAP Ariba, advocating for the importance of business ethics in procurement. Earlier, Justin worked as the Vice President of Sales for EMEA at Duetto, where responsibilities included driving revenue and executing sales strategy across the region. Academic credentials include a BA (Hons) in Business Studies from the University of Hertfordshire and A-Levels in Business Studies, Economics, and History from Brockenhurst College.