Lea Berthod

Lea Berthod is a skilled marketing professional with a strong background in digital marketing and automation. Currently serving as a Marketing Automation Specialist at LOGDIRECT since September 2020, Lea is responsible for managing loyalty automated campaigns and optimizing strategies across various tools such as Adobe Campaign, Mautic, and Mailjet. Prior experience includes a role as Digital Marketing Project Manager's Assistant at Arval BNP Paribas Group, where support was provided for deploying Oracle ELOQUA across 28 countries and handling email campaign performance analysis. Additionally, as a Web Marketing Assistant at Kapax Global Trade, responsibilities included creating multilingual product catalogs, supervising trainees, managing social media, and overseeing email campaigns. Lea holds two Master of Science degrees in Digital Marketing & E-business and International Marketing from INSEEC, as well as a Licence in Foreign Languages from Université de Bourgogne.