Gail Helfer

Gail Helfer is an experienced brand and creative strategist serving as President of Authentus Group since April 2007, where expertise includes brand strategy, positioning, content marketing, and relationship marketing. In addition, Helfer has been a Partner at LogoLounge.com since 2001, a leading resource for logo design. Previously, at Hallmark Cards from 2001 to 2007, Helfer held roles as Corporate Brand Strategist and Creative Director for the Loyalty Marketing Group, where leadership in brand strategy and creative campaigns for notable clients was demonstrated. Earlier experience includes a Senior Copywriter position at Sullivan Higdon & Sink, focusing on medical marketing, and a Senior Copywriter role at MMGY Global, developing marketing materials for prominent hospitality brands.