Bianca Alvarenga

Bianca Alvarenga currently serves as an SEO & Martech Specialist for LATAM at Lojas Renner S.A., focusing on the development and implementation of technical SEO and ASO strategies for e-commerce optimization. Prior experience includes a role as Marketing Coordinator at Viva Decora, where notable achievements encompassed generating over 9 million monthly sessions on the website and significantly increasing sales, along with managing B2B and B2C teams across SEO, content, CRM, and social media. Other key positions held include Coordinator of Content and Senior Communication Analyst, both emphasizing SEO strategy and content development. Bianca Alvarenga holds an MBA in Strategic Marketing Management from USP and a degree in Advertising and Propaganda from Universidade Presbiteriana Mackenzie.