Raissa Boniolo

Raissa Boniolo is a Marketing Analytics Specialist at Lojas Renner S.A, focusing on CRM and Martech since March 2024. Previously, Raissa founded and led the Data and Strategy department at Companhia das Letras (Penguin Random House), earning recognition with the 2023 Young Talents of the Publishing Market award. Experience also includes roles as a Senior Market Intelligence Analyst at BTG Pactual, Business Intelligence Analyst at ID\TBWA, and Media Planning Analyst at NewBlue Marketing de Performance. Raissa's educational background includes a postgraduate specialization in Material Culture and Consumption from Escola de Comunicações e Artes, completion of the Strategic Marketing Management Executive Program at Ohio University, and a degree in Social Communication with a focus on Advertising from Faculdade Cásper Líbero.