Vanessa Bernardes is an accomplished professional with extensive experience in e-commerce and retail management. Currently serving as Head of E-commerce at Camicado within Lojas Renner S.A. since March 2018, Vanessa has previously held various senior roles, including Senior Commercial Manager and Category Manager. Key responsibilities encompass category strategy development, product mix optimization, market analysis, supplier negotiations, and budget management across multiple markets, including Brazil, Uruguay, and Argentina. Prior to Lojas Renner, Vanessa worked as Category Manager at Netshoes Group, overseeing the Beauty Business Unit, and served as Product Manager and Demand Planning Manager at Lojas Renner. Vanessa began the career in media planning, with experience at Martins e Andrade Comunicação and Pública Comunicação, and participated in an exchange program at Caesars Entertainment Corporation. Vanessa holds multiple degrees, including an MBA in E-commerce and Digital Business from Pontifícia Universidade Católica do Rio Grande do Sul and a Master in Business Administration from FGV EAESP.
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