Sally Schafer

Sally Schafer currently serves as the Lead Content Designer at the London Borough of Camden since April 2024. Prior to this role, Sally held positions as a Senior Content Designer at Nationwide Building Society and BT. Experience includes serving as the Senior Content Manager at Zava and as Director of Travel Content at Culture Trip. At DK, Sally worked as Managing Editor, and at Lonely Planet, held multiple roles including Managing Destination Editor and Associate Publisher. Earlier experience includes editing and writing at Rough Guides and Lonely Planet. Sally holds a BA in English Literature from the University of Sussex.