Russell Hill

Russell Hill serves as the Head of Marketing, Analytics & Data at London Business School since April 2024, where expertise lies in developing data-driven marketing strategies and optimizing measurement techniques such as Marketing Mix Modelling and attribution. Previously, Russell was the Head of Analytics at OMD UK, leading a team focused on maximizing media ROI. Additional experience includes roles as Director of Marketing Effectiveness at Ebiquity plc, Managing Consultant at Data2Decisions, and Solutions Director at Kantar, where Russell spearheaded significant projects and thought leadership in marketing and analytics. Russell's career also encompasses positions at dunnhumby, Nielsen, Holland & Barrett International, and Blackwell's, alongside educational credentials from the University of Oxford and Cambridge Marketing College.