Sarah Batters

Sarah Batters currently serves as the Managing Director of London City Lionesses and is a Board Trustee - Commercial Expert at Kick It Out. As a lecturer in Commercial Football at PFA Business School, Batters shares expertise in the field. Previously, Batters held the role of Director of Pay to Play at City Football Group, managing global football schools, and served as a Strategic Development Consultant for Brighton & Hove Albion Football Club. Batters also directed partnerships and marketing at Southampton Football Club, leading multiple commercial teams. Their background includes positions as Growth Marketing & Performance Marketing Director at Mediablaze, providing digital marketing consultancy through Sarah Batters Consulting, and head of marketing for Australia at Beamly. Earlier career stages included significant marketing roles at Procter & Gamble, overseeing major brands and budgets across various global markets. Batters earned an M.A. Honours in International Relations & Spanish from the University of St Andrews, supplemented by studies at the University of Deusto.