Laura Citron

As Chief Executive Officer, Laura is responsible for the leadership, strategy, performance and accountability of the organisation, working closely with the board and Executive Team.

Prior to joining London & Partners, Laura was Managing Director of the Government & Public Sector Practice at WPP, the world’s largest marketing and communication services business. In that role, she advised governments on destination marketing, behaviour change, digital government and citizen engagement. She led a global network of regional teams in Beirut, Brussels, Delhi, Nairobi, Singapore and Sydney.

Laura is author of me.gov: The Next Generation of Digital Public Services. She taught communications for behaviour change at the Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy, National University of Singapore.

Laura has spent her career at the intersection of public policy and communication. She spent several years as a UK public servant in London and Brussels, and has worked as a journalist in Russia and for an NGO in Germany.

Laura is a Londoner and speaks French and Russian. She is a governor of an inner-city London primary school. Laura has an undergraduate degree from the University of Oxford and a postgraduate degree from University College London.