David So

David So is a seasoned creative professional with extensive experience in branding, packaging, and market activation. As the Creative Director at Lonsdale Design since 2015, David leads the Luxury & Premium Branding department, focusing on sectors such as fine beverages, gourmet food, and beauty. Prior to this role, David held the position of Senior Art Director at Sparkle Design Agency, directing creative efforts in spirits, cosmetics, and fine food. David also served as an Art Director at FutureBrand, contributing to notable brands like Rémy Martin and Martini. Early in the career, David gained experience as a Junior Art Director and Art Director Assistant at various companies, including Ogilvy and Just Design. David's academic background includes studies at ECV Creative Schools & Community and Université Paris Cité, culminating in a Bac S specializing in Mathematics.