James Muir

As former Head of VW Group National Sales Companies and Independent Distributors, James was responsible for running the VW Group’s owned national sales companies across more than 20 countries world-wide, accounting for more than 4 million vehicle sales with over €80 billion of turnover.

James is also the former President and CEO of SEAT SA and President & CEO of Mazda Motor Europe GmbH. He has held various sales and marketing positions at Ford Motor Company, including sales director of Ford Switzerland, and regional director for the North of England.