Woo Pailet is an accomplished marketing professional with extensive experience in ecommerce and digital marketing. Currently serving as Co-Founder and Head of Marketing at LOO since May 2024, Woo also provides advisory support to Knoow while previously holding the role of Interim Vice President of Ecommerce at P448. Past positions include Senior Director of Ecommerce & Marketing at Aerosoles and Senior Director of Ecommerce & Digital Marketing at GREATS. Woo's career has been marked by significant roles at various companies, including the management of merchandising operations at Cynthia Rowley and a strategic position at Amazon as Merchandise and Creative Operations Manager. Woo holds a Bachelor of Arts in Mathematics from Penn State University.
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LOO
Welcome to LOO, 100% plant-based premium wipes that are pH balanced, hydrating, and 97% water - gentle on the skin as it is on the planet. Our packaging is also thoughtfully designed to be disassembled and recycled. This is hygiene you won't want to hide because the bathroom shouldn’t be all business. CLEAN + CONVENIENT, NO COMPROMISE: our wipes are certified GD04-compliant flushable, which just means you can prioritize your hygiene worry-free because we know convenience is essential. FREE OF CHEMICALS + PLASTIC: Many wipes can take up to 100+ years to break down and they contain harmful chemicals and plastic that lead to microplastic pollution. LOO’s are engineered with the highest quality plant-based fibers and our formula is free from toxins, dyes, and parabens. 100% RECYCLABLE PACKAGING: Our packaging blends form + function with an innovative appreciation of design. Intelligently created to disassemble when finished. Simply pop the lid off of the paper tube, and recycle the individual components. LOO is a proud member of 1% for the Planet, pledging 1% of our annual sales to a global network of grassroots and environmental nonprofits. This is our way of walking the walk and pledging resources to environmental issues.