Kevin Lakritz

Kevin LaKritz is an accomplished entrepreneur with extensive experience in the cinema advertising and production industries. As President and Founder of Pecan Pie Productions since 2004, Kevin has led one of the nation's premier full-service cinema advertising companies, helping independent theatre owners maximize revenue. In 2021, Kevin founded Looking Glass Media, a unique company focused on local ad sales, servicing over 1300 screens across 200 communities to connect local businesses with affluent audiences. Additionally, since 2008, Kevin has been the Founder of Mission Cycling, promoting the joys of cycling and exploring the countryside. Kevin holds a BA in Psychology from the University of Michigan and an M.Ed. in Counseling Psychology from Loyola University Chicago.