Westley Cogan

Head of Paid Media at Loom Digital Agency

Westley Cogan has a diverse work experience that spans different roles and industries.

In 2011, Westley started their career at National Amusement as a Supervisor, where they held that position for four years until 2015.

In 2015, Westley moved to Keel Over Marketing, where they worked as a PPC Account Manager - Team Leader. During their time there, they developed their Pay-Per-Click knowledge and became a fully qualified PPC Account Manager. Westley was responsible for building and optimizing clients' Google AdWords, Bing Ads, and Facebook Ads campaigns. Westley also utilized Google Analytics to maximize Return on Ad Spend (ROAS) for e-commerce clients and analyze visitor behavior for B2B clients. Westley remained at Keel Over Marketing until late 2017.

In 2018, Westley joined Loom Digital as a PPC & Biddable Media Manager. Westley worked in this role until May 2019 when they were promoted to Senior PPC & Biddable Media Manager. Westley continued to excel and was recently appointed as the Head of Paid Media.

Westley Cogan obtained a Bachelor of Science (BSc) degree in Mathematics from the University of the West of England in 2015. Prior to that, they attended Backwell Comprehensive School from 2003 to 2010. Westley also holds additional certifications such as the First Line Manager Certification from the Chartered Management Institute and various Google AdWords and Google Analytics certifications.

Links

Timeline

  • Head of Paid Media

    August, 2022 - present