LOOPING GROUP
Alfred Rinaldi is an accomplished professional with over 15 years of experience in branded and digital content, specializing in storytelling across various channels in both English and German. Currently serving as Director of Editorial Strategy and Senior Editorial Strategist at LOOPING GROUP since February 2021, Alfred manages projects for BMW Group and TheGame. Previous positions include Founder and Director of Krueger & Sohn Ltd, and roles at notable companies such as Süddeutsche Zeitung GmbH, DDB Berlin, and AMV BBDO. Alfred holds two Master's degrees in Politics of Development (Latin America) from The London School of Economics and a Bachelor's degree in Politics with Economics from Goldsmiths, University of London.
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LOOPING GROUP
LOOPING GROUP represent a new breed of companies embracing digital, data analytics, and content to help brands succeed in today’s always-on consumer-led editorial society. We are an independent, tech-enabled comms agency built from the ground up for today’s marketing requirements. In this world, attention has become extremely scarce. To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. Founded just four years ago by journalists, creatives and producers, we have already established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including Mercedes-Benz, Allianz, Deutsche Telekom, Sooner, and the Human Vaccines Project. Our team consists of over 130 multi-skilled staff split between offices in Berlin, Hamburg, Munich, and London.