Pier Paolo Cassanelli

Pier Paolo Cassanelli is a skilled collection merchandiser with current experience at Loro Piana since March 2024, focusing on Lifestyle and Interiors collections. Responsibilities include defining collection structure, coordinating product development, conducting competitor research, and collaborating with internal stakeholders to ensure timely delivery of projects. Prior to this role, Cassanelli served as a product manager at Cassina from February 2019 to March 2024, where duties involved managing 360 marketing plans, liaising with various departments, and maintaining critical project documentation. Additional roles at Cassina included marketing analyst and global marketing intern, with a focus on market analysis and product performance monitoring. Educational qualifications include a Master's and Bachelor's degree from Università Bocconi, complemented by international experience at Smith School of Business and the University of the West of England.