LASEC
Steve Joudi is a seasoned professional with extensive experience in various leadership roles across multiple industries, including entertainment, marketing, and food and beverage. As Co-Founder of Crescendo since June 2021, Joudi focuses on managing business expenses to stimulate revenue. In the same year, Joudi co-founded Leyla Arak, preserving a family tradition of distilling arak from unsold grapes. Additionally, Joudi serves on the Advisory Board of the Los Angeles Sports & Entertainment Commission and previously held positions as Head of Partnerships at FILMFROG Marketing and Head of Operations & Exhibitor Relations at Atom Tickets. Joudi's experience also includes a decade at AEG as Vice President, alongside roles at UCLA International Institute as Program Manager. Joudi holds an M.A. in Journalism & Middle Eastern Studies from The University of Texas at Austin and a B.A. in Global Studies from UC Santa Barbara.
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LASEC
The Los Angeles Sports & Entertainment Commission (LASEC) is a non-profit organization officially designated to attract, secure and support high-profile sports and entertainment events in Los Angeles. We connect local businesses and communities with events to create lasting economic, cultural, and social impact for the region. In Los Angeles, we're known for seismic events. From high-profile teams to world-class venues, our region has created the greatest stage for sports and we want to make sure everyone in our community shares the spotlight. Coming soon, FIFA World Cup 26™ lands in the City of Angels for the biggest single-sport event in history. #WeAreLosAngeles #SomosLosÁngeles