Loss Prevention Research Council (LPRC)
Diego Rodriguez is an experienced marketing professional currently serving as Marketing Manager and Operations Team Leader for the Loss Prevention Research Council since February 2020, previously holding roles as Marketing Manager and Membership Development Coordinator. Prior experience includes working as a Jewelry Sales Associate at Sears, where effective customer service and department management were demonstrated, and serving as President of Phi Alpha Delta Law Fraternity, International. Academic achievements include dual Bachelor's degrees in Psychology and Criminology from the University of Florida, complemented by a Certificate in Legal Studies from Fordham University. Additional experience encompasses roles such as Resident Assistant at the University of Florida and Summer Intern at the Broward Public Defender's Office.
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Loss Prevention Research Council (LPRC)
The Loss Prevention Research Council (LPRC) uses fact-based research to develop crime and loss control solutions that improve the performance of its members and the industry. Today, the LPRC community is made up of over 60 retail members and 70 solution partners. was founded by leading retailers and has conducted over 300 real-world loss prevention research projects. The LPRC members meet monthly by phone, webinar or in-person in 10 ongoing Working Groups & Innovation Chains including product protection, supply chain protection, ORC, violent crime, LP innovation, and data analytics. LPRC PhD level researchers explore, develop, and measure the sales boost, crime and loss reduction, and financial impact of initiatives using scientific methods including: • Randomized field experimentation • Offender, consumer and staff interviews and focus groups • CCTV footage review • Statistical analyses and models • Surveys and focus groups LPRC also conducts proprietary research, training, expert witness and consulting for both members and non-members.