Iwona Czech

Iwona Czech currently serves as the Head of Brand Communication at LOT since July 2022. Prior experience includes roles as Head of Marketing Communication at Aviva from January 2015 to August 2020, where responsibilities encompassed brand image development, product strategy introduction, and team management. Key initiatives at Aviva included launching the "I know what I breathe" campaign addressing smog-related health issues and implementing free life insurance for medical staff during the pandemic. Earlier career stages featured positions as Account Director and Account Manager at PZL sp. z o.o., focusing on brand image transformation for notable clients like PZU and Aviva. Additional experience was gained at JWT as an Account Executive, working on communication for brands such as LIPTON and SAGA. Iwona holds a master's degree from the University of Warsaw and a bachelor's degree from Wyższa Szkoła Biznesu - National Louis University w Nowym Sączu.