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Kyle Anderson

VP Of Retail & Expansion at Lotto.com Inc.

Kyle Anderson has a diverse work experience spanning various industries and roles.

Kyle currently holds the position of Director of Retail at Lotto.com Inc., starting in 2023. Prior to this, they served as the Head of Lottery Retail at the same company from 2022 to 2023. In 2022, they were the Manager of Regional Operations.

From 2018 to 2022, Kyle worked at Eclectic Activation as the Director of Operations. In this role, they managed day-to-day operations for a full experiential marketing agency. Kyle developed and implemented creative marketing strategies and consumer events for global liquor brands and fortune 500 companies. Kyle brokered partnerships with major organizations such as Western Union, Live Nation, and Civic Center Conservancy. Kyle also oversaw social media campaigns and analyzed ROI for clients. Additionally, they trained and supervised a large staff of brand ambassadors, bartenders, and servers.

Prior to that, Kyle worked at Colorado Lottery as an Events & Promotions Specialist from 2016 to 2018. Kyle was responsible for executing various events and sponsorship strategies, training and managing event staff, and conducting quarterly reviews to address marketing modifications. Kyle also managed inventory and assets for onsite events and evaluated sponsorship proposals.

From 2011 to 2015, Kyle was a Promotions Manager at Northstar Lottery Group, LLC. Kyle handled promotional and experiential marketing for the Illinois Lottery, including designing and executing branded music series promotions and managing a third-party agency. Kyle effectively allocated the annual budget, leveraged partnerships with various organizations, and collaborated with PR and advertising departments. Kyle also played a role in a 360 platform and managed the procurement, pricing, and design of promotional items.

Earlier in their career, Kyle worked as a Warehouse Operations Manager at Shiraleah from 2006 to 2011, where they maintained all aspects of the facility's inbound and outbound shipments. Kyle also served as a Food & Beverage Service Manager at Knoxville Convention Center from 2003 to 2006, handling events planning for the facility.

Overall, Kyle Anderson has a strong background in retail, operations, marketing, events, promotions, and team management across various industries.

Kyle Anderson attended Rangeview High School, although it is not known when they started or finished their studies there. In 1999, they enrolled in Metropolitan State University of Denver and completed their bachelor's degree in communications in 2003.

Links

Previous companies

Shiraleah logo

Timeline

  • VP Of Retail & Expansion

    January 1, 2024 - present

  • Director of Retail

    March, 2023

  • Head of Lottery Retail

    July, 2022

  • Manager of Regional Operations

    January, 2022