Karin de Kanter

Karin De Kanter boasts extensive experience in marketing and brand management within the food industry, currently serving as the Marketing & Category Director Sales Offices Europe at Lotus Bakeries since July 2015, where responsibilities include global customer development and brand strategy for Lotus Biscoff. Prior to this role, Karin held significant positions at Hero Benelux from February 2008 to June 2015, including Commercieel Manager Out of Home, with full P&L responsibility, and Business Unit Manager for Organix Nederland, focusing on children's healthy food options. Earlier in the career at Cloetta and Unilever, roles such as Trade Marketing Manager and Brand Manager further developed expertise in marketing strategies. Karin completed a degree in Bedrijfskunde with a focus on Marketing Management at Erasmus University Rotterdam and holds a Gymnasium diploma from Onze Lieve Vrouwe Lyceum Breda.