Sara Firmino Rodrigues

Sara Firmino Rodrigues is a seasoned digital marketing professional with extensive experience in performance marketing and trade marketing. Presently serving as a Digital Trade Marketeer at Lotus Bakeries since August 2022, Sara oversees digital marketing performance on Amazon across Continental Europe. Previously held positions include Head of Performance Marketing at Jelly - Digital Agency, where responsibilities included leading the performance marketing team, developing digital strategies, and managing both organic and paid traffic. Other notable roles include Digital Performance Manager at BYD - Boost Your Digital, where Sara focused on online advertising campaigns and social media strategies, and Digital Marketing Analyst at BIZAY, specializing in search campaigns for international markets. Educational credentials encompass a Master’s degree in Marketing from Universidade Lusófona and a Bachelor's degree in Journalism from Escola Superior de Comunicação Social, complemented by an Erasmus program in Journalism at Papieska Akademia Teologiczna w Krakowie.