Gurpal Singh Bali

Gurpal Singh Bali is an accomplished digital marketing professional with over 11 years of diverse experience. Current engagement is as Senior Performance Manager at Lotus Herbals Pvt Ltd, a position held since December 2022. Previous roles include Senior Digital Marketing Manager, Digital Marketing Manager, and Ecommerce Manager - D2C at KARAM from October 2017 to November 2022, and SME Digital Marketing at ANS Affiliate Solutions from September 2016 to October 2017. Earlier experience includes serving as Digital Marketing Manager at iMyDigital from June 2012 to July 2016 and Team Leader at Indian Alliance Infotech Services from August 2006 to July 2007. Gurpal Singh Bali holds an MBA in Marketing & HR from Lovely Professional University and a Bachelor's Degree in Business Administration from SGRRITS. Expertise includes Google AdWords and Google Analytics, with a strong focus on ROI, AdWords conversions, social media engagement, and SEO campaigns.