Jo W. is an experienced digital marketing professional with a robust background across various industries, currently serving as Group Head of Digital Marketing at Evergreen Garden Care since April 2018. Prior roles include Digital and PR Marketing Manager at The Scotts Miracle-Gro Company and Freelance Digital and Social Media Consultant for MAD Lilies, where strategic recommendations were made to enhance e-commerce and social media engagement. Jo has also held significant positions at WWF-UK as Regular Giving Retention Manager, William Grant & Sons as Global Digital and Relationship Marketing Manager, Abel & Cole as Customer Retention Marketing Manager, and Unilever in various communication roles. Jo holds a Postgraduate Diploma in Direct & Digital Marketing from The Institute of Direct and Digital Marketing and a BA Hons in History of Art and Architecture from the University of East Anglia. Additional training includes courses in Colour Psychology for Interiors.
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