Love and War
Peter Tashjian is a seasoned marketing and brand strategy professional with extensive experience in various leadership roles. As a co-founder and partner at Love and War since January 2007, Peter specializes in brand strategy, advertising, positioning, and visual identity. Previously, as Brand Strategy Director at Chadwick Communications, Peter developed brand strategies and campaigns for high-profile clients including ESPN and General Dynamics. Peter's marketing expertise was further honed as Director of Marketing at Pseudo Programs, Inc., where a full marketing team was built and managed. Experience as a Brand Strategy Consultant at FutureBrand involved developing strategies for Fortune 500 companies, while work at Trinity Associates focused on corporate and business-unit strategies for major corporations. Peter holds a Bachelor of Arts in English from Cornell University and has studied at the Stanford University Japan Center.
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Love and War
Founded in 2007, we work with organizations of all shapes and sizes on ambitious branding projects whose success depends on both smart strategy and finely-tuned creative sensibilities. Our job is to weave the value our clients create more deeply into the lives of the people who drive their success. We do this by designing a world—an idea, an identity, an experience—that inspires cultural curiosity and serves as a playbook for everyone who brings the brand to life.