Crystal Farrer

Crystal Farrer is a seasoned business development professional with extensive experience in various industries. Currently serving as the Business Development Manager for the Lovehoney Group since November 2021, Crystal has been instrumental in expanding the Lovehoney mon ami brand in the mainstream retail channel across North America. Prior to this role, Crystal held key positions at Mars as a Sales Leader, where strategic marketing and sales plans were developed for FMCG products, and at Popeyes Louisiana Kitchen as a Senior Marketing Manager, focusing on brand growth and awareness. Crystal's early career included significant contributions at AstraZeneca, where a strategic vision for the Customer Service Representative channel was established, and at Rogers Communications, where brand management and marketing initiatives were successfully executed. Crystal holds an Associate's degree in Graphic Design & Marketing Communications from George Brown College and further education from Centennial College.