Leading brands realize it’s not about reaching Hispanic audiences. It’s about understanding Latin culture is influencing pop-culture. 

General market agencies check boxes. 
Hispanic ones create them. 
We are not fans of either. 

We have the right approach and we call it hipspanic®

Not from forced segmentations but from cultural integration. 

Not from ethnic background but from cultural identity. 

Not just from insights but from inside. 

Proactive not reactive.

Animation

Film

Music

Lovers Not Haters

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