Lovers Not Haters
Francis C. is a Marketing Communications and Research Specialist, currently working as an Account Project Manager at Lovers Not Haters. With a Master of Business Administration in Marketing from Nova Southeastern University and a Bachelor of Science in Communication with a minor in Marketing and Psychology from Florida International University, Francis has experience in various roles including Account Manager and Planner/Research at the community. Prior to this, Francis also gained experience as a Marketing Research Intern at NBC Universal.
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Lovers Not Haters
Leading brands realize it’s not about reaching Hispanic audiences. It’s about understanding Latin culture is influencing pop-culture. General market agencies check boxes. Hispanic ones create them. We are not fans of either. We have the right approach and we call it hipspanic® Not from forced segmentations but from cultural integration. Not from ethnic background but from cultural identity. Not just from insights but from inside. Proactive not reactive.