Lovers Not Haters
Roberto Lastra is the Founder/President/CEO and Executive Creative Director at Lovers Not Haters. Roberto has a background as a Consultant, Freelance Creative Director/Writer, and Senior Copywriter at various reputable companies such as Wieden + Kennedy, Crispin Porter and Bogusky, and Fallon Worldwide. Roberto holds a Bachelor of Arts in Communication, Journalism, and Related Programs from the University of the Incarnate Word.
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Lovers Not Haters
Leading brands realize it’s not about reaching Hispanic audiences. It’s about understanding Latin culture is influencing pop-culture. General market agencies check boxes. Hispanic ones create them. We are not fans of either. We have the right approach and we call it hipspanic® Not from forced segmentations but from cultural integration. Not from ethnic background but from cultural identity. Not just from insights but from inside. Proactive not reactive.