Andrea Cassidy Rego

Andrea Cassidy Rego has extensive work experience in programmatic operations and data management. Andrea currently holds the position of Senior Director, Programmatic Operations at LoveToKnow Media, a role they began in January 2022. Prior to this, they served as the Head of Programmatic Operations at LoveToKnow Media from September 2020 to January 2022.

Before joining LoveToKnow Media, Andrea worked at Gannett | USA TODAY NETWORK from December 2014 to September 2020. Andrea held the position of Director of Programmatic and Data Management, where they led a team responsible for programmatic operations and yield management across over 500 owned-and-operated local news sites. Andrea'srole also involved collaborating with the national sales team to execute and optimize private deals, leveraging data management platforms to enhance campaign performance, and implementing technologies like header bidding and data-driven out-stream video.

From June 2012 to December 2014, Andrea worked at GateHouse Media as a Publisher Development Director. In this role, they developed strategic partnerships with local media companies and programmatic demand partners to promote the growth of adhance media, GateHouse's private ad exchange. Andrea also worked with the digital team on the execution of new ad products and programmatic initiatives.

Prior to GateHouse Media, Andrea served in various roles at Burst Media from June 2005 to June 2012. Andrea started as a Network Specialist and progressed to become the Vice President of Client Services. Andrea'sresponsibilities included developing strategic partnerships with media companies, managing advertising and publisher operations teams, and providing tailored ad network support to clients.

Andrea's earlier work experience includes a role as a Mortgage Closer at Loansnap, Inc. from May 2003 to June 2005.

Overall, Andrea Cassidy Rego has a strong background in programmatic operations, data management, strategic partnerships, and client services.

Andrea Cassidy Rego completed their education with a Bachelor of Science degree in Business Administration/Marketing from Framingham State University. Andrea attended the university from 1999 to 2003. Following this, they pursued a Master of Business Administration (MBA) degree with a focus on Operations Management at UMass Boston, where they studied from 2004 to 2008. In terms of additional certifications, Andrea obtained the certification of "Edge Academy Certified: Data-Driven Planning" from The Trade Desk in July 2020.