Elena Arefeva

Elena Arefeva is a skilled Customer Lifecycle & CRM Manager at Vivid Money, with experience in building and optimizing engagement campaigns through email, push notifications, and in-app messaging. Previously, as a Mobile CRM Specialist at LOVOO, Elena Arefeva drove subscription and single purchase revenue while collaborating with cross-functional teams in an agile environment. Early professional experience includes internships in business development at SIBUR and tender purchasing at Novartis. Elena Arefeva holds a Master's degree in Business Administration from Technische Universität Dresden and a Master's degree in International Economic Relations from Moscow State Institute of International Relations (MGIMO), complemented by an exchange program in Business and Economics at Technische Universität Dresden.